PerformerTrack- The Webware Advantage

FOR IMMEDIATE RELEASE:

CONTACT
Maggie Peterson
Holdon Log, LLC
P.O. Box 36862
Los Angeles, CA 90036

E-Mail: MP@HoldonLog.com
Web site: http://www.performertrack.com/

Phone: 323.316.8064

PERFORMERTRACK - ‘101 UPDATES: THE WEBWARE ADVANTAGE’

Los Angeles, CA November 20, 2008 – In less than 2 months since Holdon Log, LLC’s launch of PerformerTrack (www.PerformerTrack.com), the Webware designed specifically for performers to log, track and manage their careers, the company has announced the 101st update to the online application.

A majority of the updates and new features that have been added were based on requests from PerformerTrack’s ever-growing user-base. Kristina Hughes, Holdon Log's President & COO says, "It is exciting to have a member request a particular keyword or function and within 24-48 hours we have it there available to them and all of our users so that everyone benefits." Ms. Hughes continues, "Having been in the stand-alone software business for over five years prior to releasing PerformerTrack it is easy to see the clear advantages to now being an online application."

Brian Vermeire, Holdon Log's CEO states, "With PerformerTrack being an online application it allows our development team to be creative and nimble so as to quickly release updates and new features. There are never any long waiting periods between upgrades, which is so inherently cumbersome and problematic with stand-alone software."

PerformerTrack, the Webware designed to "Simplify the Business of Show", retails for an average monthly subscription of only $9.95 USD, which includes all new updates and features, as well as client data redundantly stored on secure servers at a tier 4 data center.

About Holdon Log, The Standard In Performer Organizational Tools:

Holdon Log, LLC (www.HoldonLog.com), the parent company of PerformerTrack, was founded in 2001 by performers (actors, models, comedians and background artists) who realized the need for organizational tools specifically designed for entertainers. The company launched with a single, paper-based audition organizer entitled Actors' Holdon Log.They have since expanded their paper-based product line to include Young Actors, Background Artists, Models, Live Performers and Pageant Contestants, along with Submission Tracker, Events & Training and Booked Projects logbooks.

In 2003, the company revolutionized the Performing Industry by releasing the one-of-a-kind software, ActorTrack ~ "The Standard In Career Management Software For Actors".
ActorTrack was the #1 selling performer-related software program for over 5 years, having assisted thousands of entertainers daily with being better organized!

With the launch of their web-based business tool for entertainers, PerformerTrack, Holdon Log has proven their dedication to provide the creative community with bold and innovative organizational solutions. Now performers of all types (actors, models, comedians, musicians, singers, dancers, etc.) can better maximize their potential in "the business of show".

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Holdon Log is Mentioned in "How To Be A Working Actor" 5th Edition!

The following are excerpts from the newly released 5th Edition of "How To Be A Working Actor".







"From now on you are responsible for overseeing your professional expenditures. The job can be made easy with ActorTrack, career management software for actors that is available at www.HoldonLog.com. This user-friendly program helps you keep track of all appointments, audition-callback-booking details, income and expenses, and contacts. An overview feature makes it easy to track where your money has gone at the end of each year."

"As you can see from the paperwork involved in beginning your job search, it is important for you to keep a file of all the people you try to see. Actors use index cards, a personal computer program, an accountant’s notebook-what’s important is that you know to whom you sent your photo, when, whether you received a response, and what it was.

You’ll probably be sending different packets of your material to producers of regional theaters, industrial shows, to people you know-the possibilities are endless. And at times the paperwork will seem to be, too.

To lighten the load, you might want to consider ActorTrack, a comprehensive record-keeping program created by two working actors, Kristina Hughes and Brian Vermeire, that allows the actor to keep daily records of everything, from appointments and submissions to income and expenses, reports on meetings, mailings, what you sent to whom, callback reminders, and more. You can visit their Web site at www.HoldonLog.com.

We cannot overstate the benefits of keeping records-not only when you’re trying hard to contact people who can employ you, but throughout your career. In addition to keeping track of your income and expenses, you’ll also want to keep tabs on the work you’re doing, as well as the work you want to be doing."

_____________________________________________

ABOUT THE BOOK


How to Be a Working Actor 5th Edition
The Insider's Guide to Finding Jobs in
Theater, Film, and Television

By Mari Lyn Henry and Lynne Rogers
ISBN: 0-8230-8895-2
Watson-Guptill / Backstage Books
Book (Paperback) $19.95
Released November 2007


Actors, educators, acting teachers, casting directors, talent agents, managers, and producers don't agree on much, but they all agree that How to Be a Working Actor is the definitive guide to the business of acting. Being a working actor means managing a career as an ongoing business—and while most books focus on dramatic technique, this one reveals the whole picture, from improving audition skills to surviving screen tests, from finding an agent to surviving in the city or in regional theater. Now in its fifth edition, updated and expanded, the book includes a new chapter on the value of education and ongoing training, a look at "cyberbiz" and other new opportunities, updated information on actors' unions, new audition material, and ideas from industry pros. Get How to Be a Working Actor and get working!

Revised and expanded edition of a top-selling guide
Definitive resource to finding jobs in theater, film, and TV
Recommended by renowned actors and educators including Rosemary Harris, David A. Crespy, Kristina Hughes and Brian Vermeire.
Mari Lyn Henry, the New York-based principal partner of Henry Downey Talent Management, was East Coast Director of Casting at ABC for more than thirteen years. She leads actors’ workshops around the country, and lives in New York City.

Lynne Rogers has appeared on Broadway, in movies, in touring companies, and on television and radio. She is also the author of Working in Show Business. She lives in New York City.

Click to purchase this book at Amazon.com
_____________________________________________

A WORD FROM
KRISTINA HUGHES, PRESIDENT & COO
HOLDONLOG, LLC

WOW! What an honor to be mentioned by name in the 5th Edition of "How To Be A Working Actor"!

I’ve been a huge fan of this book since my senior year at Salve Regina University when it was required reading. This book proved incredibly helpful when I made the transition from part-time actor/model/spokesperson and full time student to full-fledged performer.

I must say it was a thrill to meet Mari Lyn and Lynne in NYC a few years ago while we were offering an in store demo of ActorTrack at the Drama Book Shop as these Industry pros helped me to understand the Business and appreciate my talents at the same time.

I’m very flattered that not only the company I co-founded (Holdon Log-The Standard in Performer Organizational Tools) is mentioned, but me, as a performer by name. Now that I’ve “upgraded” to the 5th edition, I certainly look forward to helping spread-the-word about this great resource!

_____________________________________________

Holdon Log, LLC is the leading provider of performer organizational logbooks and software for the performing community. For more information about Holdon Log please visit www.HoldonLog.com
© Holdon Log. All Rights Reserved.






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Breaking News!

Breaking News! The newly-released 5th edition of “How To Be A Working Actor” recommends ActorTrack! Go here: http://holdonlog.com/pages/AN-WA-1107.html

Everything Acting Podcast is an Awesome Performing Resource!

Check out the current Podcast Episode 44: Time To Get Organized! Tools To help You Do It." and learn more by going here:

http://www.holdonlog.com/pages/shownotes-EAP44.html

Roz Coleman interviews featured guests Kristina Hughes and Brian Vermeire. They talk about their acting careers in LA and how they Made Their Own Way with their products for actors. Check out the free stuff you can get online! It may help you in your career.

Quote from the show:

"So you guys, thank you so much for providing so much free stuff for my listeners! And so much free information about tracking and how important it is…and, I did sit through (the seminar Lights! Camera! Tracking! http://www.holdonlog.com/pages/seminars-description.html ) and I was thoroughly impressed! I really recommend that you check out these products and this way of running your business. I really do thank you!”

Check out the current Podcast Episode 44: Time To Get Organized! Tools To help You Do It." and learn more by going here:
http://www.holdonlog.com/pages/shownotes-EAP44.html

Special Request From Holdon Log:

Do you know of, or run, an "Entertainment Industry-Related Podcast" that may be interested in interviewing us? Please submit through the Podcast Interview Request Form! http://www.holdonlog.com/pages/podcast-request.html

If you have a Web site that you feel should be listed within our "Podcast Resource" section - then let's participate in a Link Exchange! http://www.holdonlog.com/pages/link-exchange.html

Do you teach a class, own an agency, management company or organization? Would you like us to speak to your class/talent at no charge? Our seminar, "Lights! Camera! Tracking!", covers the many benefits (as well as the common pitfalls) of actor organizational habits.
To learn more and request us go here: http://www.holdonlog.com/pages/seminars.html